Our Shopify development services
End-to-end Shopify development for D2C brands launching or rebuilding. Custom theme, payment integration, logistics setup, on-page SEO, ready to scale.
Already on Shopify but conversion is below 2%? We audit, fix the broken pieces (bloated apps, slow load times, weak product pages, leaky checkouts), and ship a faster, cleaner store.
Moving from WooCommerce, Wix, Magento, or a custom-built store? We handle complete migration including products, customers, orders, SEO redirects, and design rebuild.
How we build Shopify stores
Discovery & Strategy
We start by understanding your customer, not just your design preferences. What are they searching for? Where do they drop off? What competitors are they comparing you to? Strategy first, design second.
Build the website
Custom theme, fast load times, mobile-first, on-page SEO, payment and logistics integration. We build for performance, not pretty mockups that don't convert.
Launch & Track
Analytics, heatmaps (Microsoft Clarity), and conversion tracking set up before launch. So we know what's happening from day one, not three months in.
Optimize & Support
First 30 days post-launch are about watching real behavior and fixing what doesn't work. Most agencies stop here. We treat this as the most important phase.
Why D2C brands choose The Tous for Shopify
What makes us different from other Shopify agencies
We don't disappear after launch
30 days post-launch optimization included
Most agencies build the store, hand over keys, and move on. We monitor real user behavior, A/B test what's not working, and keep optimizing — because launch day is the start, not the finish.
Performance is built in, not bolted on
Sub-1.5 second load times on mobile
Page speed, mobile UX, SEO structure, and conversion logic are baked into how we build — not features we add later. Most of our stores load under 1.5 seconds on mobile.
We say no to bad ideas
12+ apps removed from Caselulu in our last rebuild
If a feature won't help conversion or operations, we'll tell you. We've seen Shopify stores killed by 12+ apps doing what 1 line of code can do better. We optimize for what works, not what's trendy.
Real conversion data, not vanity metrics
Silvago: 0.7% → 2.4% in 4 weeks
We don't chase visual trends. We watch real session recordings, identify drop-off points, and fix what's actually losing you sales. Numbers above are from a real client, not industry averages.
Our Shopify portfolio
Silvago — Minimal Silver Jewellery Brand
Industry: Silver Jewellery & Lifestyle, D2C
Type: Custom Shopify Store + Conversion Optimization
Visit Store →Crafted a clean, aesthetic Shopify storefront for Silvago focused on premium minimal jewellery. Emphasis on elegant visuals, fast browsing, and conversion-focused product discovery.
What we delivered:
- Custom responsive Shopify design aligned with brand identity
- High-impact product imagery, filtering & collection setup
- Setup of key KPIs: traffic sources, cart adds, checkouts & conversions
- Conversion optimization through Microsoft Clarity session analysis
Impact:
Conversion lifted from 0.7% to 2.4% in 4 weeks through targeted UX changes — no redesign needed. Better navigation and product discovery led to stronger engagement and improved key ecommerce metrics.
Since 2018
Building Shopify stores since 2018
D2C and ecommerce brands across India have trusted us to build, optimize, and scale their stores.
Shopify Stores Delivered
Across jewellery, home decor, baby care, fashion, and accessories
Building Ecommerce
8 years of agency experience
Specialist Team Members
Design, development, and conversion optimization
Is your D2C store struggling?
- Your conversion rate is stuck below 2% despite traffic
- Mobile load time is over 2 seconds, hurting both SEO and sales
- You've installed too many apps trying to fix conversion problems
- Cart abandonment is high but you don't know why
- Product pages look fine but don't convert browsers to buyers
- Your checkout flow is confusing customers at the final step
- You're moving from another platform and worried about losing SEO
- You need a Shopify store that scales beyond just looking good
Frequently asked questions
Our typical Shopify builds range ₹50,000 to ₹2,00,000 depending on scope, custom features, and migration complexity. We provide a fixed quote after a 30-minute discovery call. No hourly billing surprises.
Most builds ship in 3-5 weeks from kickoff. Migrations take 4-6 weeks. Conversion-only optimization projects (no rebuild) ship in 1-2 weeks.
We start from a clean Shopify theme (Dawn or a premium base) and customize heavily — sections, layouts, product page logic. We don't use generic ready-made templates. Every store gets custom design and code where it matters.
As few as possible. Apps slow stores down. We build features in code where it's cleaner — for example, custom upsells, product bundling, or filtering — and only use apps where they're genuinely better than custom (Klaviyo for email, Judge.me for reviews, Shipway for logistics).
SEO yes — every store ships with on-page SEO, schema markup, and a content plan. For paid ads, we focus on conversion optimization within Shopify. If you need full ad management, we partner with specialist agencies.
Every Shopify build comes with 30 days of post-launch support included. Beyond that, you can engage us for ongoing optimization on a monthly retainer or project basis.
Yes. We handle migrations from WooCommerce, Magento, Wix, Squarespace, and custom-built sites. Includes products, customers, orders, content, and SEO redirects to preserve search rankings.
Yes. We've delivered for clients in the US (UsedEngines4Cars) and across India. Multi-currency, multi-language, and international shipping setup is part of our standard scope when needed.